Bangkok, Thailand, March 10, 2021 / TRAVELINDEX / Organisations and individuals making outstanding contributions towards the successful promotion of the travel and tourism industry throughout the Asia Pacific region are encouraged to submit entries to the PATA Gold Awards 2021. The deadline for submissions is May 28, 2021.
Sponsored by the Macao Government Tourism Office (MGTO) for the 26th consecutive year, the PATA Gold Awards sets industry standards for excellence and innovation. In 2020, the Pacific Asia Travel Association (PATA) enhanced the PATA Gold Awards by introducing several new categories in order to reinforce its position as an innovative and prestigious award for the Asia Pacific travel and tourism industry.
The winners of the PATA Golds Awards 2021 will be announced live at the virtual PATA Gold Awards Ceremony on September 8, 2021, which will also be broadcasted worldwide through the PATA YouTube channel. PATA will present two Grand Title Winners for best of show entries in the following broad categories: Marketing, and Sustainability and Social Responsibility with 23 Gold Awards to be bestowed.
Ms Maria Helena de Senna Fernandes, Director of MGTO, said, “Each year the PATA Gold Awards provides an opportunity to feel the pulse of the tourism industry. In these challenging times, we are looking forward to learning how government and private tourism stakeholders have continued to reimagine the industry in its multiple areas amid the COVID-19 pandemic. As a tourism city, Macao’s priority remains to keep the destination safe, and we are honoured to continue our long-standing support to this initiative, as we work to rebuild a sustainable return of travel.”
“We look forward to receiving entries from both organisations and individuals worldwide that demonstrate excellence in conception, creativity and fulfilment,” said Dr. Mario Hardy, CEO of PATA. “For more than 25 years the PATA Gold Awards have recognised so many amazing achievements across a very broad spectrum of travel and tourism activities. These awards are only possible because of the fantastic support of the Macao Government Tourism Office and we are very grateful to MGTO for sponsoring the PATA Gold Awards yet again.”
– Gain a major boost to the organisation’s marketing and public relations profile
– Attract valuable media coverage in various PATA communications channels including the weekly PATA newsletter, press releases and social media channels
– Entitled to leverage the prestigious PATA Gold Awards Winner logo on collateral materials
– Highlights of the winning entries to be featured and published on the winners’ showcase booklet
Judged by an international panel of experts, the Gold Awards recognise exceptional achievement in two broad categories with 23 Gold Awards and two Grand Title Winners on offer:
– Marketing (14 Gold Awards and one Grand Title Winner)
– Sustainability and Social Responsibility (9 Gold Awards and one Grand Title Winner)
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its more than 650 member organisations, including 82 government, state and city tourism bodies, 14 international airlines and airports, 71 hospitality organisations and 75 educational institutions, as well as thousands of young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 32 local PATA Chapters worldwide, while hundreds of students are members of the 28 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London.